Meet the Team

Ben Royal is the founder of Elite Player Performance and the driving force behind bringing Premier League-standard athlete testing to grassroots and semi-professional athletes across the West Midlands. With an FA Level 3 coaching qualification, UEFA C Licence, and deep expertise in youth athletic development, Ben established EPP to close the gap between what academy athletes receive and what grassroots players can access.

A CQC Registered Manager by background — also overseeing The Vesey Private Hospital in Sutton Coldfield — Ben brings the same evidence-based, data-driven rigour to athletic performance that clinical governance demands. At EPP, he personally delivers the majority of initial assessment sessions and leads the coaching team across all group and squad programmes.

Ben is Enhanced DBS certified and a qualified safeguarding lead. His athlete-centred philosophy is built on one core belief: every athlete, from a U8 grassroots player to a semi-professional, deserves access to the same quality of performance data and coaching that elite academies take for granted.

A Sport & Exercise Technician and Research Assistant at the University of Staffordshire, Sean brings elite-level biomechanical expertise to the EPP testing operation. His hands-on experience includes testing championship-level footballers from Port Vale, Stoke City, and Crewe Alexandra, alongside elite swimmers, triathletes, and paramedics across high-performance assessment environments.

Proficient in Vicon Nexus, Visual3D, VALD systems, BioDex, and PowerBI, Sean has contributed to multiple academic publication projects at Staffordshire. His research background in force production and human movement directly informs EPP's sprint profiling and force-velocity analysis methodology.

Daniel Olatundun graduates with a BSc in Exercise Science, Wellness and Sport, where he received a First Class award — reflecting strong academic performance and a deep understanding of human performance, rehabilitation, and athletic development.

Alongside his degree, Daniel is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association — the gold-standard credential in performance training, injury prevention, and program design. Daniel also contributed to NASA-sponsored research, demonstrating his ability to engage in high-level scientific inquiry and apply evidence-based practice to his coaching.

A former NCAA Division II soccer athlete, Daniel brings firsthand experience of the physical and technical demands of the US collegiate sport environment. At EPP, he leads strength and conditioning programming for athletes preparing for academy trials, semi-professional progression, and return-to-sport rehabilitation.

Hayden Seymour is a BSc Sports Therapy graduate from University College Birmingham with hands-on experience at the highest levels of English football. His most significant role was providing pitch-side cover at West Bromwich Albion Academy — delivering injury assessment, return-to-play rehabilitation, and S&C assistance across academy training, tournaments, and match days.

Hayden has served as lead staff at St George's Park — the FA's National Football Centre — providing therapy and performance support in the most demanding professional football environment in England. Additional national practice experience includes work at Livewell Health and Urban Massage, treating athletes, performers, and entertainers.

At EPP, Hayden supports athletes in injury rehabilitation and return-to-play, and works alongside the coaching team on injury prevention screening and movement quality assessment.

Cameron O'Neill is a BSc (Hons) Sports Therapy graduate from the University of Worcester, bringing clinical expertise developed across three years of professional placements in clinical and sporting environments. He specialises in sports massage therapy, musculoskeletal injury assessment, and individual rehabilitation programmes.

Alongside his work at EPP, Cameron serves as Sports Therapist for Bournville Rugby Union Football Club, providing pitch-side injury assessment, trauma care and return-to-play planning across men's, women's and age-grade squads.

At EPP, Cameron supports athletes with sports massage therapy, soft-tissue assessment, and rehabilitation programmes — working alongside the coaching team to keep athletes training consistently and prevent the small issues that derail bigger goals.

Paris graduates from Oxford Brookes University with a BSc in Physiotherapy, completing five NHS placement rotations across some of the UK's leading clinical environments. Her placements span acute elderly care at John Radcliffe Hospital, neurological rehabilitation at the Oxford Centre for Enablement, elective orthopaedics at Wycombe Hospital, MSK outpatients at Royal Berkshire NHS Foundation Trust, and cancer surgery at Churchill Hospital.

Across all five placements Paris received strong clinical scores — peaking at 80/100 in cancer surgery at Churchill Hospital. Her Wycombe Hospital placement educator confirmed she would be welcomed back as a Band 5 physiotherapist, describing her as "hard working, diligent, reflective and caring." Paris also holds a D*D*D* Extended Diploma in Sports and Exercise Science from University College Birmingham.

At EPP, Paris supports athlete rehabilitation, return-to-play assessment, and injury screening — bringing NHS-standard physiotherapy to the performance environment.