West Midlands & Manchester · Premier Athletic Performance

Measure.
Train.
Dominate.

Data-driven sports performance testing and coaching for athletes aged U8 to professional. Premier League technology. Real results.

Book Your Assessment — £65 Free Discovery Call
300+
Athletes Tested
U8–Pro
Age Range
FA
Approved Coaches
5★
Google Rated
EPP performance testing session
Performance Assessment
Book Your Session
£65
Alexander Stadium, Birmingham
Platt Lane Sports Complex, Manchester
  • Sprint speed & acceleration testing
  • Force-velocity profiling
  • Deceleration & agility analysis
  • Full written report within 48 hours
  • Free 15-minute follow-up call
Book Now →

Limited weekly slots — book early to secure your date

Ben Royal — Founder and Head Coach, EPP
EPP football testing session
EPP athlete portrait session
EPP squad camera analysis
Who We Are

Built on Data.
Driven by Results.

FA-qualified coaches, sports therapists and physiotherapists working with athletes from U8 grassroots to semi-professional competition. Every session is underpinned by Photon Sports camera systems and VALD force plates.

We deliver the same testing protocols used by Premier League academies — at venues and prices accessible to every athlete in Birmingham and Manchester.

FA Level 3 UEFA C Enhanced DBS Photon Sports VALD Force Plates BE ELITE App
Meet the Full Team →
300+
Athletes assessed
U8–Pro
Age range
5★
Google rated
EPP squad football testing
EPP tennis session
Photon Sports testing
EPP squad analyser session
What We Offer

Services & Programmes

Expert coaching, data-led testing and science-backed programming for every level of athlete.

Get in Touch →
1-to-1 Performance Assessment
01 — Assessment
1-to-1 Performance Assessment

Full sprint, agility and force testing with Photon Sports cameras and VALD force plates. Written report within 48 hours. Free follow-up call included.

£65 per session
Book Now
SAQ Speed and Agility Classes
02 — Group Training
SAQ Speed & Agility Classes

Weekly group sessions at Alexander Stadium and Wyndley. Coach-led, data-tracked sessions that produce measurable results every block.

From £10 per session
Book Now
Squad Analyser Team Testing
03 — Team Service
Squad Analyser & Team Testing

Test your full squad in a single session. Individual performance reports for every player. Pre and post-season availability across all sports.

From £20 per athlete
Get a Quote
Strength and Conditioning Coaching
04 — Coaching
Strength & Conditioning

Personalised S&C programming built from your assessment data. Online delivery via the BE ELITE app or in-person at our venues.

From £45 per session
Book Now
Who You'll Work With

The Coaches & Specialists

FA-qualified coaches, sports therapists and physiotherapists. Every session delivered by someone with professional or academy experience.

Full Team →
Ben Royal — Founder and Head Coach
Ben Royal
Founder & Head Coach
FA Level 3 · UEFA C · Enhanced DBS
JM
Jake M.
Sport & Exercise Technician
Vicon · VALD · Staffordshire University
HS
Holly S.
Sports Therapist
WBA Academy · St George's Park
PT
Phil T.
Physiotherapist
Oxford Brookes · 5 NHS Placements
What People Say

Trusted by Parents.
Proven by Athletes.

Read All Reviews →
★★★★★

"My son's 40m sprint time dropped by 0.3 seconds in 8 weeks. The data-driven approach is on a completely different level to anything else in the Midlands."

Mark J.
Parent · U14 Football · Birmingham
★★★★★

"The performance report blew us away — we had no idea about the asymmetry in her deceleration. Within one training block it was corrected. Brilliant."

Sarah C.
Parent · U16 Athletics · West Midlands
★★★★★

"As a semi-pro I've worked with plenty of S&C coaches. The force-velocity profiling here is Premier League standard. The results speak for themselves."

Daniel P.
Semi-Pro Footballer · Manchester
300+
Athletes assessed across Birmingham and Manchester
78%
Athletes with deceleration asymmetry above clinical threshold
0.3s
Average sprint time improvement in 8-week programme
U8–Pro
Complete age range served from youth to semi-professional
Where We Operate

Our Venues

Multiple West Midlands venues plus Manchester. Premier facilities. Fair pricing.

Alexander Stadium Birmingham
Now Live
Alexander Stadium
Birmingham · Perry Barr
Commonwealth Games 2022 venue
B42 2LR · Free parking available
Wyndley Leisure Centre
Now Live
Wyndley Leisure
Sutton Coldfield
Wyndley Leisure Centre
Sutton Coldfield, B73 6EW
Platt Lane Manchester
Now Accepting Bookings
Platt Lane
Manchester
Platt Lane Sports Complex
Manchester City FC training facility
How It Works

The Process

01

Book & Assess

Book your initial 1-to-1 assessment at Alexander Stadium (£65). Wear a thin reflective suit for Photon camera capture.

02

Report & Review

Receive your full performance report within 48 hours. Free video call with your coach to discuss findings and priorities.

03

Programme

We recommend the right programme — 1-to-1 coaching, S&C classes, SAQ Speed Clinic, or Everfit app plan — based on your data.

04

Retest & Improve

Retest every 8–12 weeks to measure real improvement. Watch your sprint time, asymmetry score, and power output improve.

EPP tennis session

Ready to Get Started?

Book a performance assessment at Alexander Stadium in Birmingham or Platt Lane in Manchester. Full report within 48 hours.

Book Your Assessment — £65 Free 15-Min Discovery Call
Got Questions?

Frequently Asked

Book an initial 1-to-1 assessment (£65) at Alexander Stadium. Receive your full performance report within 48 hours plus a free video call follow-up. We then recommend the right programme based on your data. Retest every 8–12 weeks to measure real improvement.
Your coach loads a full digital performance report into your BE ELITE athlete dashboard within 48 hours. It covers sprint mechanics, force-velocity profile, deceleration symmetry, agility scores, and specific training recommendations. A free 15-minute video call is included to walk through the findings.
We recommend retesting every 8–12 weeks. This gives enough time to see meaningful improvement in the data while keeping the feedback loop tight enough to stay motivated and on track.
Book a free 15-minute discovery call. Your coach will discuss your athlete's sport, age, goals, and schedule, then recommend the most appropriate programme. There's no obligation and no sales pressure.
Assessments take place on 3G artificial grass pitches. You'll wear a thin reflective suit for the Photon Sports camera system. The session covers sprints over 5–40m, change of direction tests, deceleration runs, and jump assessments on VALD force plates. Most sessions last 60–75 minutes.
Get in Touch

Book a Free
Discovery Call

Not sure which service is right for your athlete? Book a free 15-minute call with one of our coaches. No commitment, no sales pressure — just expert advice.

📞
Phone
07538 064092
📍
Venues
Alexander Stadium, Birmingham · Platt Lane, Manchester

Free Discovery Call

Tell us about your athlete and we'll be in touch within 24 hours.

Or call us directly on 07538 064092